Monday 6 February 2023
Dabble, one of Australia’s fastest growing wagering brands, have today announced the
acquisition of Moneyball Australia.
The acquisition forms part of Dabble’s growth strategy to increase its demographic of social
media savvy sports punters who want to enjoy an interactive wagering experience within a
Moneyball’s unique position as Australia’s first platform to offer daily fantasy sports, concluding
in 2020 due to Covid and operating as a mobile-only bookmaker since 2021, made them an ideal
acquisition option for Dabble.
In particular, the interactive community element associated with daily fantasy sports strongly
aligns with Dabble’s unique and immersive social betting offering.
Utilising social media elements similar to Twitter, WhatsApp and TikTok, Dabble provides an
innovative platform for their expansive community who enjoy a more inclusive, social and
engaging betting experience.
As a result, Dabble appeals to a younger generation of punters, with 80% of their customer base
Moneyball customers will now have access to Dabble’s innovative product offerings and social
network to enhance their social betting experience. This includes Copy Bet, the Banter Channel,
Activity Feed and premium features such as access to Sky Racing within the platform (further
information on these products can be found at the bottom of the media release).
Dabble CEO, Tom Rundle, said the acquisition of Moneyball demonstrated the exciting trajectory
for the Dabble brand.
“Our offering as an inclusive, social and engaging betting experience is undoubtedly unique to
the Australian wagering market. We are excited by the growth of the Dabble community that this
acquisition will deliver.”
“With many of Moneyball’s customers already familiar with the community-based element of
wagering via their strong daily fantasy sports background, we believe there is a tremendous
alignment that will appeal to these customers, and make our community stronger.”
Formed in 2020, Dabble is one of Australia’s fastest growing online wagering brands, offering
markets across both sport and racing. By embracing social media functionality, Dabble creates
an immersive social betting experience via a community of people who enjoy a more inclusive,
social and engaging betting experience.
Through this functionality, Dabble provides an innovative platform that allows their engaged
community of customers to interact, contribute content and ultimately share their experience
Dabble’s social betting experience is enhanced via three innovative products that are not
provided by any other bookmaker, allowing for greater interaction and connection amongst
In contrast to any other bookmaker, the first screen customers see with Dabble is an activity
feed, not a betting market. This activity feed shows the latest bets and tips from followed
accounts in a similar format to other social media platforms. The activity feed is the cornerstone
of Dabble’s innovation, where customers can see the thoughts of other users, interact and copy
Dabble has a dedicated banter channels within its platform where customers can engage directly
with each other to discuss tips, celebrate wins and commiserate bad beats. This creates a
connected community, allowing customers to enjoy a social betting experience together.
Perhaps the most unique offering, Dabble provides the ability with one click to copy a bet from
someone you follow. Nearly half of all bets taken by Dabble are via Copy Bet. This feature plays a
key role in creating a shared experience as the community fires up when a multi with hundreds
and sometimes thousands of copy bets has one leg to go.